Customer LifeCycle Marketing

Think of Customer Lifecycle Marketing as a highly fuel-efficient vehicle that gets maximum mileage for every ounce of energy you put in  

Here's how...

According to Harvard Business Review: Investing in new customers is between 5 and 25 times more expensive than retaining existing ones

 

And according to Bain and Company: Increasing customer retention rates by just 5% can increase profits by between 25% and 95%

 

So the more customers you keep, the more your profitability will skyrocket. ​

Unfortunately, many business owners and marketers are

still stuck in a funnel rut.  

The old funnel mentality focused on acquiring, not keeping customers  

(…and it barely gave a passing thought to people who didn't buy at all)  

The traditional sales funnel is dead!  

Today's forward-thinking marketers use a customer lifecycle approach instead.  

 

It’s a way of integrating all your marketing tactics… so that you meet the needs of your customers WHEREVER they are in their buying decision - before, during, and after a purchase.  

It puts your customer in the spotlight… and it will never go out of style.

When you use Customer Lifecycle Marketing, you’ll: 

  • Increase the lifetime value of your customers

  • Reduce your cost to acquire new customers

  • Earn more word-of-mouth marketing (which costs nothing)

Ready To Join Us?

Here's What You'll Learn

  • Module 1 – What is Customer Lifecycle Marketing?  

    • In today’s digital age, marketing that puts customers at the forefront is most successful — Customer Lifecycle Marketing allows you to do just that. In this first module, you’ll teach your students the phases of the Customer Lifecycle Marketing Model and how it meets the needs of today’s consumers while increasing the lifetime value of your customers and helping your business to grow.

  • Module 2 – Phase 1: Attract 

    • The Attract Phase is the vital first step to help prospects get to know you and encourage them to stick around to learn more. In this module, you'll explore both marketing tactics and engagement strategies related to developing awareness and exploring needs with potential customers.

      • Lesson 1: Develop Awareness - In Lesson 1, you'll show your students how to build awareness of themselves and their business, so that potential customers recognize them as an expert in their field.

      • Lesson 2: Explore Needs - In Lesson 2, you'll share tactics with your students to help their potential customers uncover and understand their own needs, so that they see the relevance of your students; solutions to their challenges.

  • Module 3 – Phase 2: Motivate 

    • During the Motivate Phase, the primary goal is to guide prospects through the buying process so that they take action and make a purchase. In this module, you’ll explore more marketing tactics and engagement strategies - this time related to persuading prospects to evaluate and buy the right offer.  

      • Lesson 1: Offer Solutions – In Lesson 1, you'll show your students how to explain the benefits of their offers clearly and persuasively, so that prospects make an informed decision about the best solution for their needs.

      • Lesson 2: Encourage Action – In Lesson 2, you'll teach your students how to make it easy and reassuring for prospects to purchase from them. And you'll discuss tactics to keep non-buyers engaged so that they're ready to purchase something in the future.

  • Module 4 – Phase 3: Delight 

    • With the Delight phase of the Customer Lifecycle Marketing Model, the aim is to keep customers happy, successful, and involved. In this module, you’ll discuss yet more marketing tactics and engagement strategies - this time related to delivering the types of experiences that lead to lifelong customers.

      • Lesson 1: Support Customers - In Lesson 1, you'll show your students how to onboard new customers and give them the ongoing support they need, so that they’re successful with their purchase and feel taken care of.

      • Lesson 2: Build Loyalty - In Lesson 2, you'll show your students how to build a loyal community of satisfied customers who are eager to share their experience, so that your students attract new customers into their cycle and generate word-of-mouth marketing.

  • Module 5 - Review and Refine 

    • In this final module, you’ll bring together everything you’ve covered in the course so that your students have an actionable Customer Lifecycle Marketing Plan. You’ll also have the opportunity to review the course and plan future action.

Are You In?
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